+254 734 035 185 | info@offgridinc.co.ke
| +254 734 035 185 | info@offgridinc.co.ke
"Marketing is no longer about the stuff that you make, but the stories you tell.’'
Well, you may have heard this tagline a few times but it does hold water or some at least.
Paid promotion as a form of marketing in this digital age has become a powerful tool with which entrepreneurs can use to encourage unprecedented growth in their business. Check out some 5 basic paid promotion techniques you can use.
This involves placing an advertisement on a website then paying the host website a sum of money when a user clicks on the advertisement. It has been one of the leading paid promotion strategies. Paid search promotion accounts for 65% of clicks compared to 35% being generated organically. Also, pay per click visitors are more likely to make a purchase as opposed to organic visitors, which makes it even more effective to use.
Content is fire, social media is gasoline. This just goes a long way to explain how much powerful a tool social media is as posting Ads on social media has grown exponentially in the recent past. A good example is Facebook where the new feature ‘Audience Insights’ makes it easy for people promoting businesses through social media to hone in on their target demographic as well as learn about their preferences.
As a business, it becomes important to build relationships with people who can build relationships for you. These people are influencers or celebrities who have an audience, whether large or small and have the ability to reach consumers through their blogs and social networks that your brand or business may not be able to. This technique can be especially effective on social media and is a great alternative to paid ads which most customers are now blocking.
The good thing with banner ads is the fact that is they are an excellent tool for brand building because the company name and the logo are included in the banner. This will not only increase your brand visibility and credibility but also target the specific audience on the basis of their browsing history and patterns. Increasing the chances of someone clicking on the banner and improving the conversion rate thus becomes the icing on the cake.
Ever wondered what happens to all those people who visit your website but never call or email? Well, there are many reasons why people never take the next step with your company, be it calling or filling out a short form. However, whatever their reasons are, bottom line is, they are now gone.
The first impression you made is quickly forgotten once they move on. Ad retargeting gives you an opportunity to make a second, third or fourth impression. It involves targeting consumers based on their previous online activity.
For example, if you visit the website of a mortgage company, you might notice that upon leaving that website and browsing the internet an ad for the lender you visited earlier may appear trying to direct you back to their website to hopefully fill out a short application or ‘convert.’
With so many people heading online to search and discover inspiration (long before they even think about buying), it is up to brands to stand out from the crowd. Content marketing remains a key way for businesses to do this, typically being used to grab attention and engage users throughout their online marketing journey.
Our social media marketing team understands traffic is useless if that traffic is not engaging, so it focuses on market research as well as creating and distributing relevant content that engages prospects who are the most qualiï¬ed leads.
+254 734 035 185. info@offgridinc.co.ke
