+254 734 035 185 | info@offgridinc.co.ke
| +254 734 035 185 | info@offgridinc.co.ke
Small businesses usually have meager resources to put into marketing and more often than not even lack the budget at all to conduct any sort of marketing. The basic tactics listed we'll not only help you build a presence in your niche but also help you compete to some extent with more established businesses in the industry.
A good example are Facebook buy and sell groups, Whatsapp business groups as well as business "Chamas." Apart from being inexpensive, they're quite an effective way of getting your name out there.
Organic reach has now become a challenge especially on Facebook with the introduction of the new algorithm that favors organic user content over business content. Paid Ads are now a more effective way if not the only option available out here for businesses to reach your target clients with that special offer and new service in your business.
Worry not if you're not familiar with setting up paid Ads on your social channels contact us for a quick guide.
Most businesses make the mistake of bombarding followers with too much information about their business which in the long run ends up having a negative impact on people's perception.
Keep your social handle interesting by providing informative information not necessarily about your business but the industry you serve.Always abide by the 80/20 rule; 80% industry related content, 20% content related to your business.
Effectively nudge your site visitors to take a positive page action by creating clear call to action tabs whether on your social handle or landing page.This will effectively help you funnel visitors through your sales conversion tactics hence guaranteeing a sale.
Some social sites are good for B2C marketing i.e Facebook whereas sites like LinkedIn are good for B2B. Instagram is good for image marketing and branding while twitter is good for creating brand awareness.
With so many people heading online to search and discover inspiration (long before they even think about buying), it is up to brands to stand out from the crowd. Content marketing remains a key way for businesses to do this, typically being used to grab attention and engage users throughout their online marketing journey.
Our social media marketing team understands traffic is useless if that traffic is not engaging, so it focuses on market research as well as creating and distributing relevant content that engages prospects who are the most qualiï¬ed leads.
+254 734 035 185. info@offgridinc.co.ke
