+254 734 035 185 | info@offgridinc.co.ke
| +254 734 035 185 | info@offgridinc.co.ke
Most small businesses get easily intimidated by the facebook ad creation platform but it's actually a straight forward and easy to use tool once you master it. Funnily, sometimes the more you learn about it the more it feels like you're in a jungle however once you start you'll need a few takes to find your way.
Let us dive in!
Social media has made the whole process of getting your products to the masses effortless, with close to 5 billion users worldwide Facebook sits at the throne in being one of the best social channels to market your product/service.
Why facebook ads? The option to accurateely target the right audience repeatedly and consistently as well as being able to advertise not only just on facebook but also instagram. You literally get to put your product infront of your customers without having to rely on luck.
Now, here's a step by step FACEBOOK ads creation guide:
1. First Develop a StrategyBefore launching your campaign your strategy should be able answer these questions: |
2. AD ObjectiveYour objective will determine how facebook optimizes your ad. Know that different ad objecives are billed differently and different KPIs will also be used to monitor perfomance.Pick ad objectives that align with your business goals e.g If your focus is on sales pick traffick instead of brand awareness. We'll tackle what every ad objective does and how to benefit fully in a different blog post but first things first. |
Since we had already identified your buyer persona in step 1 above, you now have an idea who you'll be targeting.
With audience you have several options, from a more detailed option like custom audiences to demographic targeting, location, interest and targeting based on behaviour.
4. Pick Your AD Placement OptionFor placements you can choose where you want your ad to be shown ; either facebook and ig stories, news feed, timeline etc We however recommend you choose automatic placement. |
5. BudgetingFacebooks has two options: a daily budget or a lifetime budget.From it you can opt to either run ads continuously or on a schedule.With a llifetime budget you have options of setting a bid cap per conversion made and also choose whether to run a standard or accelerated ad. |
There several incredible options to choose from:
Note: Images with more than 20% of space covered with words on them do not perform well.
Come up with a captivating ad copy related to your ad creative, make sure it touches the main pain points of the buyer persona.Make sure you have necessary CTAs in place and URLs to redirect traffic.
Do more research on CTAs before you embark on your ads creation journey.
Use business manager to monitor all the ads with ease.KPIs like relevance score, CPC and frequency will immensely guide you when measuring ad performance.
NB: When the cost of ad rises and performance doesn't improve much it might be about time you changed or stopped the ad.
Now, go back to the world and create killer campaigns for your business.
Are there any questions that you'd like us to address or a topic you'd love us to touch on? Leave a quick question in our comment section or directy mail to us. If you'd love a 1 on 1 training you can also leave your request we'll contact you or click link to book an ad expert we create ads for you at half our normal ad creation rates.
With so many people heading online to search and discover inspiration (long before they even think about buying), it is up to brands to stand out from the crowd. Content marketing remains a key way for businesses to do this, typically being used to grab attention and engage users throughout their online marketing journey.
Our social media marketing team understands traffic is useless if that traffic is not engaging, so it focuses on market research as well as creating and distributing relevant content that engages prospects who are the most qualiï¬ed leads.
+254 734 035 185. info@offgridinc.co.ke
